Survey analysis to Gain Marketing Insights

About Course

0(0 Ratings)
07/07/2020
36.00

This course includes:

  • Videos
  • Booklets

What you'll learn

  • From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
  • In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
  • Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Topics for this course

18h 45m

Factor Analytics

Do this quiz

Cluster Analytics

Multi-dimensional scaling

Requirements

  • XL Stat
  • Excel Add-on

Description

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Instructors

4.95 (19 ratings)

106 Courses

253 students

Student feedback

Survey analysis to Gain Marketing Insights

About Course

0(0 Ratings)
07/07/2020
36.00

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